Redesing
User Interface
UI Kit
Design System
Benchmarking
Site Map
Time
5 Weeks
Structuralia
See Figma Prototype
STRUCTURALIA
Structuralia is an educational platform specialized in the online education of professionals in the engineering, architecture, energy and construction sectors. it offers training programs, including masters, specialized courses and certifications.
My role in this project was to redesign a website that encompassed all these sub-brands under a single identity.
CHALLENGE
The previous Structuralia website acts as a central point to other sub-brands such as Academies, Pharos and Iklox.
The challenge was to unite these different sub-brands under a single identity which is Structuralia.
These sub-brands are: Academy (masters and specializations), Pharos (courses focused on companies) and Iklox (shorter courses for a more generalist audience).
DETAILS OF PROJECT
I performed a heuristic analysis of Structuralia's current website, a benchmarking of the competition and made a flow map that was essential to structure all the content of the new website.
In the style guide I sought to maintain the current essence of Structuralia merged with the rest of the sub-brands to create a new identity. The Oswald typography was added to give a more sophisticated point and the tall pole reinforces the concept of the elegance of a great building. Also create a scalable design system for the different formats that can be used in future projects.
The result is an elegant and minimalist website that maintains the essence of the current Structuralia website. The rest of the sub-brands have been merged for greater usability and better navigation for the user.